Whole Foods Photography + Prime Benefits
There was existing Whole Foods Market photography to be leveraged on the new landing page assets, as well as Prime illustrations. We had to figure out how one, the other, or both visual styles could cooperate on the same page while representing Whole Food's beauty bar, as well as multiple Prime benefits that already had established branding.
MShop & QR Code
My team was tasked with creating a QR code page within Amazon's mobile shopping app, along with multiple ingress points, for Prime members to use at checkout at Whole Foods Markets for extra savings.
The first several rounds of design were oriented around leaning into Whole Foods Market photography and look and feel. Over continued leadership reviews, it was decided to move towards a more Prime-focused customer experience reflecting in-store as the goal was to promote Prime Savings via the Whole Foods Market app.
Creative Director: Vu Nguyen
Art Director: Julianna Schulte
Copywriter: Brandon Hilliard
All design and assets owned by Amazon.