Starbucks Merchandising Guides

My team designed comprehensive communication documents from concept through print for internal strategies and store communications while maintaining Starbucks brand and voice throughout. Books were sent to every store for every seasonal and one-off promotion and captured everything from product merchandising of the entire store, signage placement, instructions for chalking and messaging, and construction direction of new fixtures. I collaborated closely with managers and studio producers to produce guides for both national and international Starbucks retail stores.

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