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Global Prime Brand Book 2019

I was the main designer for the Prime Global Brand book. This was the first iteration of a large-scale global brand book for Amazon, and targets anyone who has interaction with the brand to ensure every Prime member experiences the best of Prime. The long-format book includes Prime's strategy, voice, and visual identity. My role was concepting the template and layout of the 70-page book while working closely with copywriters, Creative Directors, and leadership to create and capture, build, and flow information into the document. This was a 6-month project and is an on-going evergreen book to be updated as needed.

Role: Concepting, Design

 

 
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Creative Director: Vu Nguyen
Co-Designer: Amelia Stier
Copywriter: Matthew Schnirman

All work owned by Amazon.