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“New to Amazon” Campaign

My team was asked to create visual assets for the "New to Amazon" early engagement program. These assets would be built into email campaigns that would drive traffic to Amazon.com and specific category pages. Emails would feature promotional offers and incentivized deals that target NTA customers who have made a second purchase, while educating them on Amazon perks like FREE shipping, selection, and customer service. I was tasked with designing a series of emails while working within a constrained web-content managing system which each led to individual landing pages with corresponding graphics.

Role: Concepting, Design, Production


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Art Director: Rafael Soriano
Co-Designer: Mariya Martinez
Copywriter: Matthew Schnirman

All work owned by Amazon