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Amazon Goes Gold Initiative

I was the lead designer for the Amazon Goes Gold initiative, an month-long event in September 2017 where Amazon partnered with the American Childhood Cancer Organization to bring community awareness to childhood cancer. Collateral included a shipping box takeover of 10 million Amazon boxes throughout the US, a "wear your pajamas to work" day celebrated internally within Amazon, a handful of Fulfillment Center events enabling children and families affected by cancer to visit, enjoy a photobooth, and fill goody bags of product, as well as an externally hosted ACCO site for donations.

Role: Art Direction, Concepting, Production



Creative Director: Vu Nguyen
Co-Designer: Ruth Ganzhorn

All work owned by Amazon.