Father's Day 2017 Style Guide

I was the lead designer for the Amazon x-site Father's Day style guide. The final chosen concept was centered around Dad being the "original superhero" –  Inspiration was taken from vintage comic book icons and color palettes and created a complete style guide with custom vector illustrations that was used across all x-site graphics for amazon.com in North America. I was also the QA lead for gateway graphics and contributed a number of social media, associate, and primary traffic driver graphics for the US and Mexico landing pages.

Role: Art Direction, Concepting, Production

 

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Art Directors: Hope Jata & Hafiz Huda
Copywriter: Ashley Laabs

All work owned by Amazon